AW Asks - How Do We Engage Tomorrow’s Members?

Join us for a dynamic new member-exclusive series where we explore the big questions shaping the future of associations—and crowd source practical solutions together. Each month features a timely, relevant topic designed to spark fresh thinking and real-world application. From understanding why key trends matter, to exploring what’s next in innovation, uncovering what works across organizations, and spotlighting who’s leading the way, this is your opportunity to engage in meaningful conversations with peers and walk away with insights you can use right now.

How Do We Engage Tomorrow’s Members?

The next generation of association members is here — and they’re bringing new expectations for connection, value, and community. What will it take to engage them meaningfully?

Join this interactive coffee chat to explore fresh ideas, emerging trends, and practical strategies for attracting and retaining the members of tomorrow. Together, we’ll discuss what’s working (and what’s not), share real-world challenges, and brainstorm creative approaches to evolving your member experience.

Come ready to contribute your own insights, challenges, and questions — this is a collaborative conversation designed to spark new thinking and inspire action.

Learning Objectives:

• Identify emerging member needs and engagement preferences among diverse and next-generation audiences to inform future membership strategies.
• Apply practical approaches to deepen member connection and participation through personalized, value-driven experiences.
• Collaborate with peers to develop innovative engagement ideas that strengthen long-term member loyalty and community belonging.