Lunch & Earn - Free Sponsorship Workshop

Gold. Silver. Bronze. Diamond. Emerald. Ruby. Whatever your flavor, your association's sponsorship program likely has a matrix of pre-priced tiers.

I'm not gonna tell you to burn it all down. Because the tiers themselves aren't the problem. The problem is what the matrix is asked to do: bundle products and perks together under one price, and then START the sales conversation: "Here are the options. Pick a tier." 

That puts their budget at the center instead of their outcomes. Which can create all kinds of weirdness:

• Sponsors paying for things they don't really care about (and your team chasing them to deliver those things)
• Prospects trying to figure out your offerings by themselves
• Relationships that can feel transactional vs. collaborative
• Margins that erode because your tier prices don't increase often enough Good news: there's a better way to use the tiers you already have. 
  
  

We'll get into:

• Why a traditional sponsorship matrix can make buying harder, not easier • What works about tiers and bundles -- and what I'd change
• How to create more flexibility without creating an operational nightmare for your team
• A practical hybrid approach that blends structure with customization
• Two things you can start doing this month to move in this direction
• Plus time for Q&A at the end, so bring your sponsorship program that starts with "pick a tier"! Live attendees receive the replay.