Peer-Powered Lunch - WA Region: Non-Dues Revenue in Action

Looking to diversify your association's revenue? Join fellow association professionals for a facilitated peer discussion on practical approaches to revenue diversification. A small panel of association leaders will share their experiences with sponsorships, digital advertising, partnerships, and other non-dues revenue strategies, followed by audience questions and discussion.

Whether your organization is launching a new initiative or expanding an existing program, you'll leave with practical ideas and insights from peers who are putting these strategies into practice. 

Learning Objectives

• Explore practical approaches to developing and sustaining association sponsorship programs.
• Explore how technology and digital learning can create new revenue opportunities for associations.
• Compare revenue diversification strategies and identify ideas that could be adapted to their own organizations.

Facilitator: Andrew Estep, CAE

Panelists

Lance C. Clark, CAE, is an association executive representing Washington Manufactured Housing Association (WMHA), a trade association with ties to Washington, Idaho and Oregon. With 20 plus years of attainable housing experience (REALTORS, home builders, real estate forms and manufactured housing), ground water industry and nature resources (work in the Rocky Mountain West states of Wyoming and Montana). Clark is an active member of the Associations West and Washington Regional Council, as well as a member of the American Society Association Executives. Clark works in the Olympia and Olympic Peninsula area of the Hood Canal. Clark serves on the Washington Labor and Industries Factory Assembled Structures (LNI FAS) Advisory Board, where he collaborates with other industry leaders and promotes Washington State attainable housing.

Aaron Rahim is an Account Executive at D2L, an Education Technology organization. He partners with associations and non-profit organizations to help them build and grow non-dues revenue through strategic education and learning initiatives that support member engagement. Aaron works closely with association leaders to identify opportunities within their existing content and expertise, helping them transform that knowledge into scalable, revenue-generating education programs. By leveraging D2L's learning technology, he supports organizations in developing certification programs, online courses, and continuing education offerings that not only serve their members but also create sustainable new revenue streams.