Cherie Westbrook, CMP

With more than 30 years of experience in the hotel, gaming, and tourism industries, I specialize in guiding meetings and travel professionals to successful programs across Nevada’s premier resort destinations. My career includes leadership roles representing top resort owners such as The Boyd Group, Circus Circus Enterprises, and Aztar Corp.
In my current role with the LVCVA’s Southern Nevada Regional Office in Laughlin, I leverage deep industry expertise to support travel organizers in selecting the ideal destinations throughout the greater Las Vegas region. I am passionate about showcasing Southern Nevada’s “Jewels of the Desert” and helping groups discover the value and diversity of Laughlin, Mesquite, Primm, Jean, and Boulder City.