Todd Aaronson

Visit Modesto is the official Tourism Agency in Modesto, California. Modesto, known worldwide for the Almond Blossom Cruise, a #1 Hidden Gem Live Music City and Agricultural Tourism is also the native home of George Lucas.
Most consider Modesto The True Heart of California as the location is easy to reach from Sacramento to Los Angeles and from Yosemite to Monterey making it convenient for association meetings, business events and as a home base for NorCal travels. With a robust and diverse fresh food culture and off site experiences that number in the dozens, Modesto is an easy and affordable option!
The setting for George Lucas' American Graffiti is downtown Modesto and Downey High School, Lucas' high school while growing up here. Lucas provided the American Graffiti name to the local Kiwanis Club in support of youth fundraising programs. The Annual American Graffiti Parade and Festival sees over 1,000 classic cars "cruise" through downtown and display all weekend. The Graffiti USA Car Museum is now the centerpiece of the Central Valley's car culture.