Next Wave Learning Sessions - Tuesday, October 6
Education Home Monday Sessions
9:00 - 10:30 am - Concurrent Learning Sessions
AI-Powered Strategic Planning: A Working Session on What Works (and What Doesn't)
AI-Powered Strategic Planning: A Working Session on What Works (and What Doesn't)
You know the pattern: a strategic plan built on assumptions instead of research. Priorities that chase the latest trend instead of what your members actually need. A finished document that nobody opens again.
AI can make you meaningfully more productive at all three if you use it in the right places.
In 90 minutes, you'll do the work in the room. You'll do hands-on exercises and learn techniques to run an environmental scan grounded in real research, pressure-test a strategy against the "shiny object" instinct, and turn a draft plan into assigned tasks, KPIs, and accountability check-ins your team will actually use.
Leave this session with a clear model for where AI belongs in planning and where it doesn't, and practical prompts, skills, and other AI artifacts you can use on your association's next plan.
Bring: A laptop and a paid Claude or ChatGPT account.
Prerequisite: Basic familiarity with AI chat tools. Newer? Pair up with a neighbor, and you'll catch up in the opening segment.
John Hooley, President, Steward Website Development
Association Leaders Situation Room: Solving Today’s Real-World Challenges
Step back into the Situation Room—an engaging, solution-driven forum created exclusively for association leaders navigating today’s most pressing issues. This highly interactive session brings peers together to surface real challenges, share practical insights, and collaborate on actionable strategies. In this fast-paced, candid, and collaborative dialogue, you will gain fresh perspectives, strengthen peer connections, and leave with tools to lead with confidence, adaptability, and resilience.
Come ready to participate, problem-solve, and elevate your leadership impact—together.
Jim Anderson, CAE, President & CEO, Associations West
Why Now is the Time to Change Your Pricing Strategy (and How To Do It)
Your association is already making pricing decisions—whether through intentional governance or inconsistent habits—and without a structured model, you may be leaving value, revenue, and member trust on the table. But where do you begin? Which products should you evaluate first? What pricing methods should you use? Who should make decisions, and how often should pricing be reviewed? This practical session walks participants through five essential steps to building a Pricing and Value Governance Model that creates clarity, consistency, and long-term sustainability. Attendees will learn how to identify gaps in their current pricing and value strategy, develop an actionable plan to implement a more effective governance process, and establish an annual review system for continuous improvement. Leave equipped with practical tools and a framework your association can use to streamline decision-making, strengthen member value, and approach pricing with greater confidence and intention.
Dr. Michael Carr-Tatonetti, CPP, CAE, Pricing Expert & Consultant, Pricing for Associations10:45 - 12:15 pm - Closing Keynote
The Coaching Edge: How Leaders Can Unlock Potential
Priya Sodha, CEO, Innergem + Leadership Facilitator
Coaching is one of the most powerful—and most underutilized—skills in authentic leadership. More than a management technique, coaching is a way of engaging with people that builds trust, sparks insight, and creates true ownership. In this dynamic closing keynote, you will experience what it means to lead through curiosity instead of control. Through engaging storytelling, live demonstrations, and interactive coaching exercises, you will discover how authentic coaching conversations can transform teams, relationships, and results. You will explore coaching as a leadership approach grounded in presence, authenticity, and genuine curiosity about others. You will practice both coaching and being coached in a safe, energizing, and surprisingly fun environment while learning the art of asking the question that changes everything. You will leave with a practical coaching framework, greater confidence in leading meaningful conversations, and tools you can begin using immediately to strengthen communication, engagement, and leadership impact.