Alex Varricchio

Alex Varricchio, is the Co-Founder and CEO of UpHouse, an award-winning marketing, PR, creator, and communications agency working with organizations across the United States and Canada. UpHouse helps associations, public-sector organizations, workforce initiatives, and values-led businesses influence behavior, build trust, and move audiences to action.

Alex has more than 15 years of experience helping organizations clarify their positioning, reach priority audiences, and turn complex ideas into campaigns people understand and act on. His work often focuses on workforce development, sector perception, and recruitment, including campaigns that help people discover career pathways, understand training opportunities, and move from awareness to application.

Through UpHouse, Alex has worked with associations and member-based organizations across workforce development, tourism, energy, education, business, and economic development. He brings a practical lens to marketing, member value, stakeholder alignment, and public engagement, helping organizations stay visible, relevant, and useful as audience behavior continues to change.