UpHouse | Association Marketing

UpHouse is a full-service marketing and communications agency with deep experience supporting associations, member-based organizations, industry groups and workforce development organizations across the U.S. and Canada.

We have worked with 30+ associations and member-based organizations and launched 12+ workforce development, recruitment and talent-attraction campaigns. Our work often sits at the intersection of association marketing, industry awareness, member engagement, workforce development, recruitment and public education.

We help organizations solve complex communications challenges involving members, employers, government, educators, communities, industry partners and prospective workers. Our experience includes brand strategy, campaign creative, public relations, creator marketing, talent management, experiential marketing, content and production, media planning and buying, and AI visibility.

UpHouse is particularly experienced in workforce development and sector marketing, helping organizations change perceptions of industries and careers, attract people into high-need sectors, strengthen employer and industry brands, communicate career pathways and move audiences from awareness through to action.

Our integrated team can support a specific communications challenge or build a connected campaign across the full audience journey — from perception and awareness to interest, experience, application and entry.

We are experienced in complex, multi-stakeholder environments and have a strong track record of reaching diverse and underserved audiences while translating complicated sector challenges into clear, human communications people can understand and act on.